Consulting Website Redesign

Summary

Forum Solutions, a boutique consulting firm, needed a refreshed digital presence to better reflect their expertise and company story. The original website design was outdated, with inconsistent image usage, poor scaling, and a lack of clear visual hierarchy. The goal of the project was to modernize the site while respecting the existing brand guidelines.

Improved visual hierarchy by introducing strategic accent colors for CTAs and curated cohesive imagery to better align with the company’s story and values.

Scope

Led the full redesign of Forum Solutions’ Squarespace website, focusing on enhancing the user experience, optimizing site performance, and aligning the visual identity with the firm's professional brand.

Design

• • Maintained the original color palette, introducing a structured hierarchy to highlight key CTAs using brighter accent colors for improved user flow and engagement.

• • Optimized and replaced images to ensure consistency, better performance, and stronger storytelling aligned with the firm's messaging.

• • Refined layouts for clarity, accessibility, and responsiveness across devices, improving both aesthetics and functionality without disrupting the firm's established brand.

Skills

• Squarespace
• Canva